Case Study: Chiropractic Clinic

Increase Online Visibility

by focusing on local SEO rankings.

Raise Brand Awareness

from the local area through better search rankings and a stronger online presence.

Generate more leads

by improving website conversions and streamlining the appointment booking process.

Establish the clinic as a trusted source

of chiropractic care by providing educational content and engaging with the community.

Limited Online Visibility

The clinic had low rankings for important local keywords like “chiropractor near me” and “back pain treatment Seattle.” 

Outdated Website

The existing website was outdated, non-mobile-friendly, and lacked effective SEO, resulting in poor user experience and conversion rates.

Competitive Market

Cryo Body Spa struggled to differentiate itself in a market crowded with similar wellness services.

Weak Local SEO

The clinic’s local SEO efforts were insufficient, and it did not appear on Google Maps or in local search results. 

Mobile Optimization:

The website was redesigned to work well on mobile devices, making it easier for patients to access and navigate the site from smartphones and tablets.

User Experience Improvements

The site’s structure was simplified to help visitors find the information they needed and book appointments quickly.

Site Speed

The website’s load time was improved by reducing image sizes and using caching techniques.

SEO Audit

A full SEO audit was done to fix issues such as broken links and missing meta descriptions.

Schema Markup

Structured data was added to key pages, making it easier for search engines to understand the clinic’s services.

Google My Business Profile

The clinic’s GMB profile was updated with correct contact details, hours, and location, and high-quality images were added.

Review Strategy

A plan was created to encourage patients to leave positive reviews, helping to build trust and improve local rankings.

Local Keywords

Keywords like “chiropractor in Seattle” and “sports injury treatment near me” were added to the website and GMB profile to improve local search results.

The clinic was listed on local directories such as Yelp and Healthgrades to increase visibility.

Consistency of Name, Address, and Phone Number (NAP) was maintained across all listings.

Keyword Integration

Service pages were updated with relevant keywords like “spinal adjustments” and “sports injury recovery.”

CTAs

Clear calls to action (CTAs) were added, encouraging visitors to schedule an appointment or contact the clinic.

A blog was launched with articles aimed at educating patients on chiropractic care. Topics included “How Chiropractic Care Helps with Back Pain” and “The Benefits of Regular Spinal Adjustments.”

The content was designed to help position the clinic as an expert in chiropractic care and address common patient concerns.

Guest Blogging and Partnerships:

The clinic worked with local health and wellness blogs to publish guest posts and build backlinks to the website.

Local Community Involvement

The clinic also partnered with local gyms and fitness centers to secure mentions and backlinks from relevant websites.

Keyword rankings were tracked for terms like “chiropractor near me” and “back pain relief.

Website traffic was monitored, especially the traffic from local search terms. 

Conversion rates were checked to see how many website visitors scheduled appointments or contacted the clinic.

A/B Testing

Tests were carried out on landing pages and booking forms to find the most effective design and content to improve conversions.

Google Analytics:

Google Analytics was used to track user behavior, traffic sources, and conversion rates, helping to adjust the strategy as needed.