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Awake Digital

Case Study: Redbarn Luxury Restrooms

Amplifying Brand Visibility and Engaging Premium Event Planners & Weddings in the Montana region with Awake Digital

Case Study: Redbarn Luxury Restrooms

Client Overview

Redbarn Luxury Restrooms provides high-end portable restroom rentals for upscale events, such as weddings and corporate gatherings. Known for their elegant designs and top-quality service, the company sought to increase its online presence and connect with more clients in the luxury event market.

Objective

The primary goal was to improve Redbarn Luxury Restrooms’ visibility in local search results, attract more high-value leads for luxury events, and create a digital presence that highlighted their focus on quality and service.

Challenges

Limited Online Visibility

The company had a weak online presence, making it difficult for potential clients to find them, especially for searches related to luxury event restroom rentals.

Competitive Market

Operating in a niche luxury market meant competing against other premium service providers.

Website Optimization Issues

The website needed SEO improvements, including the right keywords, improved meta descriptions, and content that appealed to upscale event planners and clients.

Solution Strategy

Local SEO Optimization

Google My Business (GMB) Setup

We set up and optimized the GMB profile with accurate business information, high-quality images, and service descriptions. Encouraging customers to leave good reviews which helped build trust.

Keyword Research

We researched and implemented relevant search terms like “luxury restroom rentals near me” and “premium portable restrooms for events,” making sure to use them across the website.

Citations

We listed Redbarn Luxury Restrooms in high-quality online directories to improve their local SEO.

On-Page SEO and Website Improvements

Content Updates

We improved the content on the service pages, focusing on Redbarn’s luxury offerings and benefits for event planners and clients.

Meta Tags and Headers

We updated meta descriptions, titles, and headers to make the site more visible for important search terms and increase click-through rates.

Image Optimization

We compressed and added alt tags to images for better SEO performance and user experience, while showcasing the luxury of the services.

Blog Posts

We created blog content, such as “Benefits of Luxury Portable Restrooms for Upscale Events” and “How Premium Restroom Rentals Improve Guest Experience,” driving traffic and establishing Redbarn as an authority in the industry.

Social Media Strategy

We built a social media plan to engage event planners and clients, sharing visuals of the restroom setups, client reviews, and company highlights.

Content Marketing and On-Page SEO

Service Page Optimization

Keyword Integration

Service pages were updated with relevant keywords like “spinal adjustments” and “sports injury recovery.”

CTAs

Clear calls to action (CTAs) were added, encouraging visitors to schedule an appointment or contact the clinic.

Blog and Educational Content

A blog was launched with articles aimed at educating patients on chiropractic care. Topics included “How Chiropractic Care Helps with Back Pain” and “The Benefits of Regular Spinal Adjustments.”

The content was designed to help position the clinic as an expert in chiropractic care and address common patient concerns.

Off-Page SEO and Link Building

Backlink Strategy

Guest Blogging and Partnerships:

The clinic worked with local health and wellness blogs to publish guest posts and build backlinks to the website.

Local Community Involvement

The clinic also partnered with local gyms and fitness centers to secure mentions and backlinks from relevant websites.

Analytics and Conversion Optimization

Key Performance Indicators (KPIs):

Keyword rankings were tracked for terms like “chiropractor near me” and “back pain relief.

Website traffic was monitored, especially the traffic from local search terms.

Conversion rates were checked to see how many website visitors scheduled appointments or contacted the clinic.

Performance Tracking and A/B Testing:

A/B Testing

Tests were carried out on landing pages and booking forms to find the most effective design and content to improve conversions.

Google Analytics:

Google Analytics was used to track user behavior, traffic sources, and conversion rates, helping to adjust the strategy as needed.

Results and Outcomes

70%

Improved Search Rankings

Redbarn Luxury Restrooms saw a 70% increase in visibility on Google Maps and local search results for key luxury keywords.

64%

Keyword Rankings

The company now ranks for 64 keywords in local searches, positioning them as a top provider in Montana for luxury restroom rentals.

Increased Website Traffic

Website visits rose significantly due to improved rankings and content that resonated with high-end clients.

Year	Views	Visitors
2020	0	0
2021	1,548	611
2022	3,461	1,415
2023	5,461	2,315
2024	7,461	3,500

This marks a 253% increase in website views and 472% increase in visitors from 2021 to 2024.

85%

Increased Conversions

Inquiries and bookings grew by 85% year-over-year, thanks to a more user-friendly website and better-targeted content.

90 Improved ROI

From 2021 to 2024, Redbarn saw steady increases in their gross margins, with the highest earnings recorded in 2024. The company secured 90 trailer reservations for the summer season.

More Positive Reviews

With better visibility, Redbarn received more positive reviews, strengthening their reputation as a trusted provider in the luxury restroom rental industry.

Conclusion

Awake Digital helped Redbarn Luxury Restrooms improve their online visibility through a focused local SEO strategy and targeted content. This approach allowed Redbarn to attract more high-value clients in the luxury event market, increasing their website traffic, booking inquiries, and overall business performance. Through these efforts, Redbarn continues to grow its presence in the premium restroom rental industry.